Mark Hassell joined Virgin Australia airlines in January 2012 as General Manager Brand and Customer Strategy, a role where he will focus on supporting the business by developing the brand and tailoring the customer experience from start to finish.
Mark joins Virgin Australia with more than 25 years of aviation and customer service experience. His extensive career began in the United Kingdom, joining British Airways as a part time flight attendant. He soon moved to a number of a senior management roles principally in the Brand, Product and Service Development; Alliance Marketing and leading Customer Service divisions.
His last two roles at British Airways were Head of Inflight Service Experience, responsible for 15,000 flight attendants and Head of Customer Experience heading up worldwide ground and air product and service development, worldwide catering and supply chain, alliance marketing development and the worldwide lounge network.
During Mark’s tenure at British Airways he was seconded to Qantas Airways in 2000, for more than six years where he headed up the Brand and Product Development division before taking responsibility for more than 7000 long and short haul cabin crew members across the airline’s fleet of aircraft.