When Phil Hoffmann established his own agency in 1990 with a staff of two, he wanted to provide his customers with something out of the ordinary – inspiring travel experiences coupled with outstanding customer service. It’s this approach that has enabled the success of his multi-award winning business in a competitive and challenging market; building an impeccable reputation amongst the travelling public for quality, value and personalised service. Today, the proudly family owned business employs over 200 South Australians and operates from 10 branches throughout the State.
Phil’s academic background sees him forever pushing the boundaries. He was instrumental in setting up the inaugural AFTA (Australian Federation of Travel Agents) Training College. Nationally he was appointed AFTA Director for 13 years, served as National President for six years and was awarded Life Membership in 2000. During this period, Phil consistently promoted the professionalism of the travel industry in Australia and, in conjunction with his peers in the UK and USA, lobbied airlines and wholesalers alike to work together to raise the levels of integrity and credibility for the travel industry globally.
He has been an active Member of the ACTA (Adelaide Convention & Tourist Authority) Board, ardently promoting Australian Inbound Tourism and has served as the Chairman to the Board of the South Australian Tourism Commission. He was presented with a Legend Award in recognition of his outstanding service and support to the National Tourism Industry Training Committee in 1999 and again in 2006. In 2013 Phil was named as a Member (AM) of the Order of Australia for “significant service to the travel and tourism industry through contributions to professional associations and the development of training standards”.
Phil Hoffmann Travel was inducted into the Family Business Association Hall of Fame in 2011, recognising Phil’s company as a first generation family business that has uniquely established itself as an icon in its industry in just 20 years.
An Ambassador for Minda, Phil is a wonderfully generous benefactor who voluntarily sponsors and hosts not only his family of employees but over 50 charities, clubs and associations. His philanthropy extends to families and individuals in need and improves the well-being of many South Australians.