Sharon HannafordSharon Hannaford is Managing Director of Limetree and holds a Master of Tourism Management Degree (MTM). She is a Fellow of the Australian Institute of Company Directors (FAICD), a member of the Australian Institute of Marketing (AAIM) and has had an extensive career in the tourism and hospitality industry.

Her expertise also involves her in lecturing and course development work at three of Sydney’s major Universities.

She heads up the judging panel for the National Tourism Industry Association Awards and is a public speaker at domestic and international conferences on topics such as marketing, brand and product development, events management, customer relationship management and emerging technologies in tourism.

Her career has included Managing Director Pacific, Pacific Asia Travel Association (PATA), Regional Manager, South African Tourism Board and regional roles with Trusthouse Forte Hotels and American Express Travel's Australian wholesale arm.

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