Lynne IrelandLynne Ireland has worked exclusively in the luxury sector for twenty-five years, holding senior management/directorship roles in corporate, wholesale, advertising, incentives and hospitality industries prior to launching Inspired Luxury in 2011.

 Widely recognised for creating the brand identity and strong growth of Small Luxury Hotels of the World in the Asia Pacific region over 16 years, Lynne then joined Preferred Hotel Group to head up the Preferred Boutique brand globally and was responsible for the development of the luxury niche strategies.

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