• Providing professional developmental skills as is the case with all professional industries
  • Setting a professional learning standard for emerging leaders in the industry
  • Expanding the skills of future managers, entrepreneurs and owners
  • Fast-tracking the thought processes and innovative thinking necessary to keep the industry relevant and exciting to the public and aspirational school leavers
  • Demonstrating the industry‚Äôs commitment to career advancement in an exciting and profitable industry
  • Encouraging career minded individuals to develop business skills and personal behaviours which set standards other industries will want to emulate